ADVONET'S
MARKETING
FLEXSUPPORT PROGRAM
Advonet offers a full range of marketing support services,
from research to advertising to literature production.
And, virtually all of our experience is with manufacturing
clients who market through business-to-business channels.
One offering that may be of particular interest to you
is our Marketing FlexSupport Program, where we work with
you for a specified number of days over a specified number
of weeks or months. There are no retainer or up-front
fees. After we have reviewed your needs, objectives, and
capabilities, we'll develop a support program that blends
your strengths and resources with ours. This partnership
gives you a solid in-house marketing capability, clear
marketing targets, and measurable results.
How
Advonet's Marketing FlexSupport Program Benefits Our
Clients
When it comes to marketing your products, you may be
confronted with a couple of problems commonly found
in small- to medium-sized manufacturing companies.
Problem
No. 1: Marketing doesn't get enough attention.
Your
survival depends upon your management team focusing
its energies on manufacturing-related matters. Effective
marketing is important but, of necessity, your human
resources are concentrated elsewhere. Or, perhaps,
marketing tasks are assigned as additional duties.
In either case, your marketing efforts may not be
optimally focused. And, you can't justify a full-time
marketing staff.
Problem No. 2: Out-sourced marketing support can
be expensive.
Many
marketing consultants and ad agencies tend to be relatively
expensive because most of them think in terms of the
means (promotion projects) rather than the ends (increased
sales). In other words, they do what they know how
to do-not necessarily what you need them to do. That
can result in a lot of activity and billed hours and
not a lot of qualified sales leads. If you use outside
people, you need them to understand all aspects of
your products, customers, and markets so that you
get a significant return on your investment.
We consolidate our clients' marketing communications,
management information, and training efforts to provide
them with integrated communications programs... programs
that are clear, focused, and unified. Our Marketing
FlexSupport Program works is because it brings orchestration
to a company's various communications elements. More
importantly, though, it works because it allows a
company to concentrate its energies and resources
on its core business.
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