Result: Client's sales territories were reorganized for more equitable sales potential and more efficient sales representative travel. Each of 22 sales representatives received a binder and accompanying CD-ROM containing detailed maps and profile data on all prospects and customers.

ADVERTISING PROGRAM DEVELOPMENT
Need: Electroplating equipment manufacturer needed to revamp print advertising program to produce greater number of qualified inquiries.

Solution: Advonet conducted analysis to identify prime customers (dollar sales volume) by industry classification. Researched publications using proprietary, highly accurate evaluation system. Produced tightly focused ads to target readers, negotiated rates with publications, and placed ads in selected publications.

Result: Client received 250% more inquiries with a 30% reduction in space costs.

PUBLICITY
Need: Foundry supplies manufacturer required low-cost promotion of a new product used in making casting patterns and core boxes.

Solution: Advonet conducted phone and on-site customer surveys to assess receptivity of new product. Produced and sent news release to leading industry publications, followed by phone call to editors.

Result: Client was featured in a full-page article (with color photos) in Foundry Management & Technology magazine. The article generated 180 inquiries.

WEB SITE DEVELOPMENT
Need: Small valve manufacturer sought to upgrade the quality and offerings of its web site by featuring unique, custom-designed products and serving as a key marketing communications tool.

Solution: Advonet designed a site with a selection guide theme for the complete product line, presenting distinct features and benefits, along with strong corporate identity to promote long-standing quality and service. Company key words were filtered through hundreds of search engines.

Result: Client drew more prospects via the Internet than previous promotion efforts and received numerous qualified inquiries for services never-before promoted.

LITERATURE DEVELOPMENT
Need: International manufacturing company that markets to multiple industries sought a more practical and cost-effective solution to present its printed sales support literature.

Solution: Advonet designed a full-color corporate Presentation Pocket Folder and a series of two-color Industry Capabilities Sheets.

Result: Client had the option of distributing entire literature package or tailoring it to specific industries or applications. Sales calls were more application-focused and reprinting costs were significantly reduced.

PRESENTATION AND TRAINING MATERIALS
Need: Pump manufacturer sought to improve sales presentations and customer training using a variety of existing slides and photos.

Solution: Advonet produced an interesting and informative eight-minute computer-based presentation.

Result: Client was able to convert images into state-of-the-art medium and cut sales and training expenses. Duplicated CD-ROM's became highly effective handouts and direct marketing items.

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